Book Marketing Workshop

The Publishers Association and the Northern Fiction Alliance will be jointly hosting a workshop at Manchester Metropolitan University for publishers who want to take their marketing campaigns to the next level.

The workshop will explore how small literary publishers, with limited time, resources and spend, can use marketing to make a difference. Alongside some industry examples, we’ll look at trade marketing, social media and content marketing (audio, written, graphic), digital marketing, as well as email marketing; channels that can make a real difference in connecting publishers, authors and books with the trade and consumers.

About Matt Halsum: Matt Haslum spent 8 years building an award-winning digital creative agency working with big brands, helping them focus on engaging their customers online. He joined Faber & Faber as Marketing Director in 2012, building a list-focussed consumer-facing marketing team alongside an award-winning website and Members programme. Since leaving Faber in 2017, Matt has been consulting for publishers and creative agencies on a broad range of topics - from digital development, to list & campaign planning, to marketing and publishing strategy. In March 2018, Matt became UK MD of Chelsea Green Publishing, leading US publisher on the politics and practise of sustainable living.

This workshop is free for members of the Publishers Association. If you are not a member, the ticket price is redeemable against your subscription. Get in touch with Emma House to find out more: